Creating and owning your own website allows the small business owner to include a blog. A blog provides many benefits for you and your website. OK you need to invest time to research and create your content but once it is there it can serve you very well.
A website needs new and fresh content to be added. Without it a site becomes quite staid and static and from a seo [search engine optimisation] point of view not good for your business. Regular blog articles help your website as search engines such as google are constantly searching for fresh new content.
Fresh new content can then be shared across social media platforms, supporting seo effort and exposing your content to interested audiences who will click and link and be taken straight back to your website. Ultimately all avenues need to lead back to your website.
Your small business then needs to share to potential visitors and customers what it is you do, how you do it, why you do it. Sharing your expertise and knowledge demonstrates to potential customers that you are a reliable source of information and knowledge which in turn could lead to potential sales.
There is more to this than creating a site, adding a blog and then churning out words and pictures. From a small business perspective it is worthwhile to own your own digital asset a website and then build from there to expand on the opportunities that are available for increasing awareness of your business beyond just Facebook.
Keeping it socially simple