Page owners need to be able to keep their page at the top of their game, the 10 tips below will certainly help. There are things beyond our control when it comes to Facebook... we cannot control the algorithm but we can control what we do with our page. It means keeping loyal fans happy and engaged and at the same time being creative and adventurous in acquiring new fans to join your page. It means reviewing your insights, seeing what others are doing, repeating what works well and dismissing what doesn't. Self marketing through social media is a constant and I hope the following tips are helpful in your self marketing quest.
Change your Facebook cover photo regularly. Create a series based on what's happening in your business. Get creative and be inspired by this collection of ideas https://designschool.canva.com/…/50-creative-facebook-cove…/
#Facebook Mojo 2 - What are you about?
Is your About Page packed with the right information? You have approx 30,000 characters here - make the most of it. For more info visit http://bit.ly/MojoAbout
#Facebook Mojo 3 - Post Frequently
I have scoured a variety of resources and there never seems to be any consistent findings of what is the perfect posting frequency, ranging from 1 post a day to 3-5 posts a day. As a small business owner myself, I would suggest at least once a day. Content has to be creative, effective, relevant and most of all engaging. Don't dismiss weekends. People are online more at the weekend.