So what is a customer? Having Googled these words, I was somewhat surprised that many of the search responses were geared towards customer service, customer retention. Wikipedia had its definition but I wanted something more substantial as the basis of this blog. So I Googled 'what is the meaning of a customer' and hey presto a lot more available. So I chose the quote below
An individual or business that purchases the goods or services produced by a business. The customer is the end goal of businesses, since it is the customer who pays for supply and creates demand. Businesses will often compete through advertisements or sales in order to attract a larger customer base.
Source: Investopedia.com
We all know that customers are extremely important to our businesses and without them we would have no business. We are all customers ourselves purchasing products and services from another business, so what keeps you loyal to them?
With the explosion of internet activity capable from any device: Smartphone, tablet, Ipad, as customers we now have more choice available to us. Which means that it is easier for a customer to find you before you find them.
An individual or business that purchases the goods or services produced by a business. The customer is the end goal of businesses, since it is the customer who pays for supply and creates demand. Businesses will often compete through advertisements or sales in order to attract a larger customer base.
Source: Investopedia.com
We all know that customers are extremely important to our businesses and without them we would have no business. We are all customers ourselves purchasing products and services from another business, so what keeps you loyal to them?
With the explosion of internet activity capable from any device: Smartphone, tablet, Ipad, as customers we now have more choice available to us. Which means that it is easier for a customer to find you before you find them.
Whilst this can have a pleasant knock on effect for a business owner: you have a website, you write a blog, you are promoting across platforms where you are exposed to potential traffic... but there is a flip side to customers having accessibility to the same platforms as you. If they are hot happy they will share it across those same platforms. Gone are the days of a customer sharing negative feedback with their mates in the pub or across the family dinner table on Sunday, they can still do that AND share their displeasure across social media platforms. You would be hard pressed to find an unhappy message shared across a billboard or the local bus stop. It was only recently that an unhappy BA customer decided to pay for a sponsored Tweet to get his message across - but it worked.
Either way a customer is a customer whether offline or online and it is our duty to keep them as happy as possible
Over the next few weeks I will be talking to a few businesses about what their customers mean to them and how they go about making sure they stay happy and loyal.
In the meantime, do let me know your thoughts on what a customer means to you - Micala
Either way a customer is a customer whether offline or online and it is our duty to keep them as happy as possible
Over the next few weeks I will be talking to a few businesses about what their customers mean to them and how they go about making sure they stay happy and loyal.
In the meantime, do let me know your thoughts on what a customer means to you - Micala
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