An individual or business that purchases the goods or services produced by a business. The customer is the end goal of businesses, since it is the customer who pays for supply and creates demand. Businesses will often compete through advertisements or sales in order to attract a larger customer base.
We all know that customers are extremely important to our businesses and without them we would have no business. We are all customers ourselves purchasing products and services from another business, so what keeps you loyal to them?
With the explosion of internet activity capable from any device: Smartphone, tablet, Ipad, as customers we now have more choice available to us. Which means that it is easier for a customer to find you before you find them.
Either way a customer is a customer whether offline or online and it is our duty to keep them as happy as possible
Over the next few weeks I will be talking to a few businesses about what their customers mean to them and how they go about making sure they stay happy and loyal.
In the meantime, do let me know your thoughts on what a customer means to you - Micala