This kind of activity does not have to break the bank but your choice of activity whether monetary or in kind support should align with you and your business. Whatever you decide to choose there are many benefits for doing so.
As well as exposure for your business it demonstrates that your business is keen and willing to get involved with your local community and events. It shows potential and existing customers that you care, particularly if it is something that they care about too. So don't miss an opportunity to inform your current and potential customers. Take advantage of your own social media platforms, extend the reach for the event and everyone involved.
Remember the return on investment may not translate directly into Euros. Depending on the event that you choose to link with the exposure, awareness building, lead generation, networking, showcasing your business and other opportunities that are part of your sponsorship package will all be worthwhile. And sometimes doing things ethically and with good intentions and because it feels right for you may well be sufficient.
I am always keeping my eyes peeled for opportunities for other businesses. So when Sarah Berry editor of Deux Sevres Monthly Magazine local to my department [dept 79] reached out asking for sponsors for their cycle shirts, I thought it would be a good opportunity for me. I know Sarah and I know one of the other riders Jacqueline Brown, who happens to be one of the very first people I had the pleasure of meeting when I first moved to France 5 years ago. Both are involved in a charity bike ride in September and have been putting in a lot of hard work to be ready for the challenge. I am passionate about supporting and helping small businesses and the nature of my business appeals to other small businesses locally and nationally. Supporting this event was the right thing to do.
Keeping it socially simple