One of the ways I use Twitter is to see how I can connect people. In the absence of a busy face to face networking environment, I use Twitter as a giant networking conduit. I envisage Twitter being a giant networking room. I am a natural conversationalist, I have no qualms at talking to people. I am nosey, I ask questions and am genuinely interested in people. I look for opportunities of how I can connect people with people. Over the course of the last 8 months I have identified a number of such opportunities and two of them have been developed offline with positive effect.
The first example is with @DrivinginFrance DrivinginFrance. I initially followed this account as it related to driving in France. Having driven to and from France a number of times myself it was fitting for me to follow and start retweeting his content. Having looked at the bio and the website, I found that David Griffiths had an interesting section on his website - places to stay. I am a member of a busy Facebook group Ladies in Business in France. There are a number of holiday accommodation owners, many promote their sites at the same watering holes. I then messaged DrivinginFrance to see if we could have an offline chat to see if he was able to accommodate new properties on his site. There was no cost involved to the accommodation owners, other than time that David needed to upload the details. The great thing also is that David's website is well visited and his seo statistics were impressive, meaning that high visitation to this site was beneficial to holiday accommodation owners based in France.
I shared the information into Ladies in Business in France. There was an overwhelming response and David very kindly dealt with the deluge of enquiries and has since uploaded many new properties to his website. Those that took advantage of this opportunity have their details regularly shared across DrivinginFrance social media platforms.
The second example is with @DynamicDrones DynamicDrones. I had seen an example of their drone aerial video work on Facebook of Château Javarzay, Chef Boutonne which is near where I live. At the end of the video were their details so I investigated and located their social media platforms and started retweeting their content. I also shared the video of the Chateau to Ladies in Business in France, as the video would have been useful for holiday accommodation owners in the area to share on their own platforms. The retweets got the attention of Dynamic Drones and we started to exchange dialogue. We arranged to meet when they were next in France. I met Rob back in July, the meeting was very fruitful. They were starting to get more enquiries for work here in France and wanted help with increasing their reach here in France. This is where my services come in handy and we agreed on a plan of how I would support them. Plus I took the opportunity of talking to them about social causes. They are involved in some back in the UK and hinted that they would like to get involved with something in France. This is where Elephant Haven @elephanthaven enters the conversation. I help Elephant Haven with their planning of communication and increase their awareness in my region. Elephant Haven is a young association, having established a presence in September 2014 they hit the ground running, ploughing through French paperwork to set up the structure of the organisation, creating awareness of their retirement home in France for elephants, developing media and business relationships and engaging thousands of fans to help with fundraising. With no elephants on the site yet, it is a challenge as many businesses only want to get involved when the elephants are actually on the land. With new land sourced and a variety of activities planned to move the project forward Dynamic Drones are delighted to get involved at these early stages. They recently met with the project founders Tony and Sofie at the site of the new land and will be releasing a video very soon.
These are very clear examples of how you can use Twitter to identify relationships online and then developing them further offline for the mutual benefit of others. Feel free to follow me @MicalaWilkins
Do you have examples of how Twitter has benefited your business or others?