Your customers are paramount. Keep connecting with them, deepen your engagement with customers. Are their circumstances changing? How can you be of value/service to them for the rest of 2018 and into 2019? Will they still be there in 2019? If your customer base is down, how are you going to replace them? Does political disruption endanger your business or strengthen it? Now is a good time to review.
Many businesses naturally enjoy an increase in sales and profits thanks to the season of goodwill and no doubt will have in place already campaigns and marketing to support sales.
“The man who stops advertising to save money is like the man who stops the clock to save time.” – Thomas Jefferson
Here's a quick list of activity to take on board for the remaining weeks of 2018 and strengthen up your 2019.
Create a newsletter
Regular newsletters help keep your existing customers informed of what's happening in your business. New service, products.
If you have a website, is there a blog/news page? Add one and start writing content. Perfect for trades and services to educate and inform potential customers.
If you have been doing awesome work throughout this year, get feedback from your clients. You have evidence to share online or off to potential new customers. Great for earning trust and credibility.
If you are not using social media to amplify your messages and seek out potential new business, now might be a good time to set up and get savvy with social media.
Find business related Facebook groups and communities
There are dozens and dozens of communities and groups to join and share information about your business. Groups are great for recommendations too. Get savvy at posting – why should people be using you. Post more than just a picture.
Look for relationships with other business who are not in direct competition but sell to the same people as you.
Is your business looking sharp? Does your website need a refresh? How can you be seen offline? Vehicle signage? Branded work wear? Is your logo on everything from business cards, letterhead, advertising, t-shirts. Make sure it's consistent across everything that you do.
Review your current advertising
Freshen up your advertising for 2019. Review your current ads and add a new image, have any details changed or need to be added?
What are you doing in your business for that final push?