- Allocate some budget – boosting posts and creating FB ads. While the argument is Facebook is free, yes as a personal user. But businesses must get into the habit of setting aside some budget to promote and market their business. As well as boosting posts to friends and friends of friends, use interesting demographics that are relevant to your page. Regularly check the likes.. this will show up in blue on your page. Click on this – you will see who has liked your page and those who have not, there is an opportunity to invite them, do so.
- Get planning – Campaigns need a plan. It is not enough to post a few photos and updates and wonder why your engagement is low and nothing is happening. Plan out the next couple of months day by day, week by week. What products are you introducing? How can people buy them? Is your website ready willing and able too? Can you create competitions and teasers that lead traffic back to your website? Can you create promo codes or discounts? Pin these at the op of your FB page. Are there exclusives you can create for loyal Facebook fans? Are their exclusives that need to be shared with your email database [again include any discount/promo coupon]? Create some holiday offers and pin these at the top of your FB page.
- Your page should be geared toward creating awareness of what's coming. Create teasers. Can you use video to showcase new products? Use video so that YOU can tell your customers what to expect – Facebook Live is gaining traction, don't miss out. Use high quality images. Share your products. Share behind the scenes in your work day, how you are preparing for the holidays. How are you chilling out during the busy time. Share some fun
- Check your customer insights for when to best put out your posts. Don't forget to use the scheduling facility. And do not discount weekends. More people will be online at the weekend. Mad as it sounds... post at odd hours – how many times have you woken up in the night, can't sleep and headed for Facebook... it does happen.
- Create a series of FB cover photos to support your campaign[s].
- Use the CTA buttons to support your campaigns
- Use relevant #hashtags
- Are you supporting a charity or good cause? Can this be incorporated into your campaign?
- Are you collaborating with other businesses? Factor these into your postings and likewise ask the same of other business page owners.
- Ask questions:
- Get fans voting on your products
- What's on your wish list?
- Where will you be going?
- What's your favourite tune?
- What will be on your plate?
- Share videos of holiday activity: wrapping presents, how to decorate your home/garden.
- Share top tips
- Share quotes
Some Tools to use:
Facebook scheduler – so simple and effective. Schedule out your posts out in good time, frees up valuable time.
Canva.com – an awesome platform that allows you to be the designer of your business. You can upload images, or choose from images already in Canva. You can play with different texts, colours, filters and create images for a number of platforms.
Shortstack.com – looking to create giveaways, competitions or sweepstakes. This 3rd party application is the perfect partner and keeps you within legal frameworks of the platforms you are using. A great way of capturing data. It is OK to have a FB fan.. but you want them on our email data list. Social media platforms are rented spaces – all the while they are a fan, you cannot enrich your relationship with them outside of FB.
Pixabay.com – extensive use of free imagery for your social media posts.
Are there any other activities that you are using or platforms that are helping you get your page ready?
Need help in creating a plan then contact me and let's get working asap.