The pandemic has undoubtedly shifted the way consumers behave, with the considerable increase of digital tools to navigate personal and professional needs. Digital has become a safe space for the consumer while carefully navigating essential offline activities. As the world opens up, vaccination programs ramped up; businesses need to provide communication and engagement that allows consumers to feel valued and safe. Consumers will be cautious. The world is now different and how businesses interact at a more personal, human level is crucial.
“The secret of change is to focus all of your energy, not on fighting the old, but on building the new.” - Socrates
During the pandemic, consumer spending habits changed for a number of reasons, and they will be more mindful of where they spend their money. With confinement easing, competition will increase. Consumers will want more bang for their buck. How can your business provide a more memorable experience?
If you as a business owner have invested in new ways of promoting your business during the pandemic, get your messaging and campaigns prepared and planned. You will be looking to operate from a stronger position with more efficiency.
Ensure your website reflects any updates relating to your business and how it will be operating, and how it will keep consumers safe.
Consider investing in pull marketing in the form of Google or Facebook ad campaigns to drive consumers to your website.
Keep those social media spaces active. Social media is often the very first place a consumer will head to search for your business. These are ideal spaces to get to know consumers better. Ask questions and get involved in the responses.
Create a campaign for mail marketing and newsletters. Let subscribers know what is happening in your business, what can they expect as confinement eases. What new products and services will be on offer.
How a consumer did business with you pre-2020 is going to be different today. Seek to understand your consumer's needs to feel more secure when venturing in and out of their local community. The last year or so has not been easy for both consumers and businesses. It's about surviving and thriving in a new way and at the same time connecting not just through digital but safe face to face human interaction supporting the needs and confidence of your consumers that helps pave the way for a healthy and prosperous path forward.