Nothing stops me faster in my Twitter tracks than a great visual. I love nature, food, travel related content or just an excellent quirky visual that has me putting the Twitter brakes on in a few seconds flat. I am a visual person. I absorb and learn things quicker when there's more than just words.
And there's plenty of research and fact out there that suggests that our brains process visuals 60,000 times faster than text. Infants process visuals much quicker than speaking or reading. And as such as we age and develop visuals are committed to longer term memory much better than words.
The internet has content pushed out every single millisecond, it's no wonder our brains are a little overloaded. Internalizing and deciphering and trying to make sense of the information we have just funnelled in. It makes sense to have a great visual that can say a thousand words, it is easier for the brain to commit to memory.
And there's plenty of research and fact out there that suggests that our brains process visuals 60,000 times faster than text. Infants process visuals much quicker than speaking or reading. And as such as we age and develop visuals are committed to longer term memory much better than words.
The internet has content pushed out every single millisecond, it's no wonder our brains are a little overloaded. Internalizing and deciphering and trying to make sense of the information we have just funnelled in. It makes sense to have a great visual that can say a thousand words, it is easier for the brain to commit to memory.
Today we receive 5x more information than we did 20 years ago and digest over 100,000 words a day so we are looking at 11megabytes of data a day, which is likely to be equivalent to watching a YouTube video. Easy to understand why people flock to YouTube to get their heads around a topics that they want to learn about or need to understand more about. Learning and understanding are done in much less time. I have to admit there have been times when I have resorted to YouTube to revitalise a skill I could do with my eyes shut as a child, but got a little rusty over the years... crochet.
The right visual can convey the right message, the right emotion at the right time. Think why a lot of charities on TV aim their fundraising efforts just when you are sitting down to your evening meal. Visuals help take a complex subject and make it more understandable.
Social media platforms have capitalised on this and now pull visuals into their content and demand a greater need for better quality content to be published to satisfy demand, to continuously grab our attention and influence our emotions.
The right visual can convey the right message, the right emotion at the right time. Think why a lot of charities on TV aim their fundraising efforts just when you are sitting down to your evening meal. Visuals help take a complex subject and make it more understandable.
Social media platforms have capitalised on this and now pull visuals into their content and demand a greater need for better quality content to be published to satisfy demand, to continuously grab our attention and influence our emotions.
For me, I read through stacks of words every day, I enjoy being side tracked by a great visual and so to balance out that data overload, I love the visual stimulation that is evoked whenever I walk through our local woodlands and see the trees.
Yours socially
Micala
Yours socially
Micala
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