Small business owners will have been severely impacted during the Coronavirus epidemic. With little or no customer interaction one question small business owners ask – should I continue to market my business? YES!! Now more than ever you should be actively keeping your business awareness high and keep connecting with your customers. Maybe even think about different ways of marketing your business that previously you haven’t had time for before. It certainly means we have to think outside the box and divert how we communicate and what we communicate. And digital marketing has never been more in demand! We have seen lately how printed magazines have pivoted and taken advantage of technology to enable users to read their content but just not in print.
Now that going out is limited, the use of the internet and social media and other platforms is providing people with an outlet to keep in touch with friends and family. And an ideal time for you to keep in contact with them too!
“Tough times never last, but tough people do.” – Robert H Schuller
Here are some things to consider:
Social Media
Keep your social media platforms busy!! It isn’t about being salesy, it’s about communication. Have you been avoiding doing a Facebook Live/Video – now’s the time to consider it. Many businesses are ideal to diversify and offer tutorials and distance learning online! Revisit your blog content – refresh it and post it! Be mindful of what you are posting. How does it entertain, inform, educate or benefit your audience? Do you follow other pages that are relevant to your audience? Share their content – this not only keeps your visitors interested but helps another small business owner in the process.
Website
Is your website as fresh as it can be? Can you add new content? Add that blog? Refresh images? Are you all your contact details up to date Can you add offers that will be applicable – loyalty programme, a discount? How can you improve payment methods? Can you work on some SEO? Have you refreshed your google my business space?
Email
Are you making the most of your database or list? Now is a good time to keep connected and share more than what you would in a social media post. What is happening in your business and how it affects your customers? Direct them to your social media platforms and your website. Think about what people might need from you right now. Don’t use this opportunity to drown your recipients inbox.
Traditional Telephone
While there are plenty of platforms to keep in contact with friends and family and teams… google hangouts and zoom spring to mind. There’s nothing quite like picking up the phone. Check in on customers via the telephone. Might be time to tap into collating feedback from them, and perhaps encourage them to share their experience via any online platform that you use. Sometimes a good chat with some of your most faithful customers can unlock some great ideas too!
This down turn also provides us with an opportunity to spring clean our business and up skill. There are many digital marketing courses available offering free content that you can tap into and learn a new skill.
How are you managing to market? What new skills are you learning?
Yours socially
Micala
Now that going out is limited, the use of the internet and social media and other platforms is providing people with an outlet to keep in touch with friends and family. And an ideal time for you to keep in contact with them too!
“Tough times never last, but tough people do.” – Robert H Schuller
Here are some things to consider:
Social Media
Keep your social media platforms busy!! It isn’t about being salesy, it’s about communication. Have you been avoiding doing a Facebook Live/Video – now’s the time to consider it. Many businesses are ideal to diversify and offer tutorials and distance learning online! Revisit your blog content – refresh it and post it! Be mindful of what you are posting. How does it entertain, inform, educate or benefit your audience? Do you follow other pages that are relevant to your audience? Share their content – this not only keeps your visitors interested but helps another small business owner in the process.
Website
Is your website as fresh as it can be? Can you add new content? Add that blog? Refresh images? Are you all your contact details up to date Can you add offers that will be applicable – loyalty programme, a discount? How can you improve payment methods? Can you work on some SEO? Have you refreshed your google my business space?
Are you making the most of your database or list? Now is a good time to keep connected and share more than what you would in a social media post. What is happening in your business and how it affects your customers? Direct them to your social media platforms and your website. Think about what people might need from you right now. Don’t use this opportunity to drown your recipients inbox.
Traditional Telephone
While there are plenty of platforms to keep in contact with friends and family and teams… google hangouts and zoom spring to mind. There’s nothing quite like picking up the phone. Check in on customers via the telephone. Might be time to tap into collating feedback from them, and perhaps encourage them to share their experience via any online platform that you use. Sometimes a good chat with some of your most faithful customers can unlock some great ideas too!
This down turn also provides us with an opportunity to spring clean our business and up skill. There are many digital marketing courses available offering free content that you can tap into and learn a new skill.
How are you managing to market? What new skills are you learning?
Yours socially
Micala
RSS Feed