Competition is important and necessary but there comes a point when you are competing with others whose credentials and attitude to running a business are not in the same moral lane as yours. Many trades and services are regulated and you are required to prove it before you can earn a euro.
Many business owners have jumped through hoops to have their qualifications recognised and accepted in France, and once trading continue with regulated or personal training to ensure that they are up to speed with changes and regulation in their sector. Their standards are based on a code of ethics based on their trade or profession. They take responsibility and pride in what they do. They know that everything they do; the use of products and tools and how they do business has an impact on others. It is hugely frustrating when others operate in the same sphere in a less regulated manner whether through blatant ignorance or stupidity.
We as customers are a canny lot too. How we spend our money is our prerogative, but there are times when a bargain is not a bargain and what may seem like savings in the beginning could be at our detriment at some point in the future. There will always be customers who prefer a cheaper price over quality and service. There will always be businesses who are happy to provide the cheaper price with no quality or service.
As business owners, it is down to us to promote the best that we are are. If you've undertaken professional training and have the certificates and diplomas and French approved certificates to talk about, do so. If you have the appropriate insurance that is related to your business then make sure your customers know about it. What are they covered for? What happens when things go wrong? Get feedback from your customers, either learn from it or shout about it. Educate your clients, help them to see the value of quality and high standards in your business. Know your customers exceptionally well. Improve your customer experience, don't give them leeway to drop the loyalty card.
One of the biggest differences between a business that has great standards: expertise, knowledge, training, appropriately insurance and takes great lengths to share this across all aspects of their business is that they are more likely to to enjoy repeat business from customers who want what they are offering. For businesses less concerned about standards and with the eye on the money, they may not enjoy repeat business and are likely to be in constant need of new customers.