Unfortunately that is not the case for any business owners large or small. It takes time, effort, consistency.
Yes, we have access to the same platforms that the big boys have, but we don't have the luxury of big budgets, or creative social media teams.
So marketing our small business is down to us. We keep up to date with the fads and trends and we quickly set up a new account for the latest fad because the freshest expert has enthusiastically shared that it has worked for them, so it will work for you. We become fixated, posting furiously garnering followers at the blink of an eye, only to find frustration setting in when numbers don't tally up with what that fresh expert said.
If you took away social media and were advertising traditionally, your business adverts would not be in all the spreadsheets and tabloids. Similarly you do not have to be on every social media platform. Ideally platforms where your customers are and the platforms you choose to work on are a good fit for your small business.
While you are working in your business, you need to be working on your business. Thinking ahead of what to convey about your business – service or product - and how. In the same way you would craft that tabloid advert with care and for maximum impact and drive, social media needs that same care and attention.
With time being such a valuable asset for the small business owner, sitting down to work on your business can be nigh on impossible. But it should be made possible. Looking at your business plan, mapping out marketing and promotional campaigns and the best way to do that should be a regular business activity.
Small business owners can be forgiven for putting a posts out that are random or on the hoof. You're using social media, right? Social media is not a piece of cake. But it can be pleasurable and rewarding.
If you have bitten off more than you can chew and need some help in producing a wholesome and palatable social media plan fill in the contact form below.