An infographic is an ideal way of presenting information visually, particularly if the subject is heavy and complex. An infographic that contains a good mix of design, text and research, can bring the driest of topics to life. They say a picture paints 1000 words, and an infographic is a perfect solution, especially when words alone can be difficult to process.
What are they helpful for?
- Presenting survey data
- Explain how something works
- How to
- Simplifying information
- Media/Press kits
- Illustrated lists
Where can you create infographics?
I am a great fan of Canva, and as an experienced user, I have found Canva to be the perfect place to create them. There are plenty of infographic templates, or you can create your own. There are other platforms such as Venngage, Infogram, Visme.
To demonstrate simplistic use of use of them. I wrote an article for a local magazine about social media platforms here in France https://www.etceteraonline.org/april-2021/. The content was quite wordy, but the content lent itself perfectly to an infographic.
Once you have created your infographic, you want to get it out as far and wide as possible. If you have created one that includes data, you will need to cite where that data has come from [this is an excellent way of linking back]. Have you created it for download purposes, in which case your website will be the ideal place to put it? [especially if it helps expand your email list]. As well as your website, it needs to be shared across your socials, included in your email marketing.
Each business has its own story and data that can convert to an infographic.
Business owners have a story for sure. You know your customers, and you know their needs, habits and desires and patterns. You know what goes on in your business better than anyone. An infographic is ideal for sharing that knowledge and bringing data to life with a bit of fun and creativity.
Example: You are a mover of goods.
How many customers have you helped move? What are the destinations? What are the loads?
Example: You are a wedding planner.
How many weddings have you planned? What is the favourite wedding destination? What have been popular themes? What’s the fav honeymoon destination?
Example: You make delicious cakes.
What are your customers favourite? How many have you baked? Include a quick recipe.
Example: You are an independent estate agent.
How many people have you helped move? What type of property is popular? What are key drivers? Pics of dream homes.
When topped and tailed with your information and how to get in touch with you, they make for great content to garner sales – think landing page – download this info – get in touch.