Once you have created your article it will sit permanently on your website for visitors to see and read. But you want your blog to have a wider reach than just your website visitors.
So how can you achieve this? Here’s a useful list of where you can manually share your blog article to expand it’s reach. Some may apply to you, all may apply. Try to space out your activity. Don’t tick off the list all in one go, leave a day or 2 between each activity.
Wherever you share it – add some insight with your link. Don’t just say here’s a latest article. Add what it means for the reader – share a compelling line from the article and leave the reader wanting to click on read more.
- Add link to your email signature.
- If you are sending out regular newsletters a prize blog article has a place on your newsletter.
- Share it to your Facebook page. Don’t forget that just because you have posted it once, doesn’t mean you cannot post it again. Dependent on the relevancy it might be useful to post monthly, or quarterly. Each time use a different image and a different perspective. Facebook users won’t necessarily scroll through continuously in June to read a blog post that you posted in January. So if it is relevant for continuous use, do so.
- Share across your other social media networks – LinkedIn, Twitter, Pinterest, Instagram. Some articles may have a place in your bios.
- Add to your Google My Business space. There is an area in your profile space to add image and some words. Unfortunately with Google My Business character space is limited so you can only use the first couple of paragraphs and add the link back to your article.
- Share into Facebook groups that you are party to, particularly where there are opportunities that allow you to regularly place your blog creations.
- Do you have a trusted circle of business owners who would be happy to share your content on their page or through their social platforms?
Tip: sometimes your blog link can look long and bulky and doesn’t look particularly pleasing to the eye of a reader. I use something call bitly. Bitly is a URL shortener and takes your 30something blog link and shrinks it to a smaller one or you can create your own custom link with them. Each time I use bitly I can then copy and share a custom link across my various platforms and track clicks.
Continue to enjoy your blogging journey and feel free to share any other tips that you have found to be useful in increasing your blog reach. If you have any questions, let me know.
You might also like to read Why You Should Be Business Blogging in 2020