Customers don’t get to see the heartache, the pain, the planning, the issues behind the scenes, the administration, the sacrifices and to be honest, why should they? Customers have their own set of needs to be met.
Although as a customer when you use the services of a small business owner or independent who has gone above and beyond or is generally a great business to deal with, do let them know. The smallest act of appreciation will put a huge smile on any business owners face whether it is customer to business or business to business.
As a customer when a business owner takes time to build a relationship with you, and goes that extra mile when things go wrong, is easily accessible by phone and/or you know you will get a reply to your email when compared to other much larger organisations that often lack simple customer care skills. All of this adds up to a business owner treasuring their customers.
Some things to consider. Small businesses and independents:
- are run by real people not CEOs
- have what it takes to show sincere and authentic behaviour
- often provide employment
- appreciate the support for keeping their livelihoods going
- are often the life blood of small communities
- know that every single customer matters
By supporting hard-working small business owners/independents, you as a customer are helping keep someone's dream alive and food on the table.
If you are reading this please do think about the small business and independents that you have used and let them know you appreciate them.
- Send them a thank you card
- Pick up the phone and let them know
- Leave positive reviews on Google or Facebook, trip advisor
- If you are asked to leave a review by a business owner do try to action the request
- Tell your friends and family
- Shop with small business owners/independents whenever you can