My favourite time of the year, Autumn. Falling leaves and the days getting shorter. What does that mean for your small business? A lot! From now to year end there's plenty of scope to ramp up your marketing efforts as we head to the busiest shopping cycle of the year.
Now is a good time to review what you did last year. What worked, what didn't. What were your customers purchasing habits? Can these be replicated. What new activities can you introduce this year to make the most of customer spend. Get planning. Revamp that website, get your social media plan in place, get those visuals ready with a seasonal feel.
Ideas to incorporate
Now is a good time to review what you did last year. What worked, what didn't. What were your customers purchasing habits? Can these be replicated. What new activities can you introduce this year to make the most of customer spend. Get planning. Revamp that website, get your social media plan in place, get those visuals ready with a seasonal feel.
- Get those newsletters busy with exclusive promos for your loyal customers
- Create campaigns and contests
- Autumn flash sales for customer appreciation, attract new ones
- Give-aways and freebies
- Plan out your social media
- Flyers and brochures
- Partner up with other businesses
Ideas to incorporate
- Amazon Black Friday/Cyber Monday
- Autumn
- Awareness days
- Christmas
- Half term
- Halloween
- Small Business Saturday
- Thanksgiving
- Your business will also have it's key themes
Keeping it socially simple
Micala
Micala
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