Marketing is a necessary business activity for your business's survival. We have all experienced challenges during 2020.
For example, social networking, often not mentioned as a marketing avenue. We have all been in social interactions and heard or been asked – "do you know so and so", or "I'm looking for someone to". Social networking provides hot spots for sharing who you know and making referrals. Many business owners, such as trades rely on this traditional marketing style and cannot resume until it becomes safe to do so.
Business owners have had to adapt, fast, to marketing online. Unfortunately, some businesses owners are still lagging, but there are plenty of opportunities to develop other avenues. 2020 was a year that many small businesses had to buckle up and paddle like mad to get their businesses seen, and ramp up their sales. Every business owner markets based on their know-how and what they have time for and tend to stick to what they know best. Throw in a global pandemic, and suddenly many are floundering because they have not enhanced their marketing skills for 2021. Fear not there are marketing channels that you can explore and develop to gain some visibility.
Here in France, many Facebook users connect through a diverse range of open and closed groups, and I have seen a vast increase for recommendations. The downside to this is that not everyone is on Facebook when those requests are made and can quite often business owners miss out.
Alas, Facebook alone is not enough. In the same way as relying solely on social networking is not enough. Having an advert running in your local magazine is not enough. Having just a website is not enough. Business owners need to look at several marketing channels and integrate those that will work well for their business.
What other Marketing channels can you explore?
Google My Business
Word of Mouth
The start of a New Year is always a good time to revisit and review your business and marketing activity. As you take your business forward, now would be a good time to look at what worked last year. Did last year’s marketing work for or against you?
Your business success in 2021 will require marketing more than ever. If you have only adopted one or two marketing methods, what new channels do you need to explore? If social networking and word of mouth referrals were your main inquiry drivers, think about creating a Facebook Page or a website. If you have a website, consider setting up a Google My Business account and social media profiles. How are you retaining your existing customers? Potential customers are now more than ever flocking to the internet for information and services, and if you are not showing up, you stand to lose out to a competitor who is. 2021 should be about selecting relevant activities that you gear to not only new growth but customer retention.
And when we can resume with social interactions and word of mouth recommendations over a cheeky apero our future customers will have plenty to refer to rather than just taking someone's word for it.
If you are not sure that your marketing is ready for 2021 please get in touch.
Word of mouth plays an important part in your business, whether it is realised or not. If happy customers are telling friends and neighbours about you, and you get business from it, how wonderful is that? It is one of the most cost effective ways of your business being marketed.
If customers are saying good things about you then you need to get that to work for you in the form of testimonials.
Testimonials help build a good reputation with your existing customers and community. By using testimonials you are helping new and potential customers make a decision about you. People are influenced by thoughts and feelings of others, and seeing what others have to say, helps them feel secure. Excellent testimonials convey trust and when people trust you they buy from you.
Don't be shy in asking customers for a testimonial. If you explain to them that they are an important part of your marketing, the chances are that they will be keen to help. Always seek permission to quote names or places, if in doubt, leave it out.
You should never create and share or post fake testimonials. You are in the business of building trust and a fake testimonial just doesn't do that.
Get into the habit of asking for testimonials regularly. Factor this activity in at least once a month from customers who have used your services or bought from you.
When you get them, promote them!
Business owner Paul Wilkins of Paul Wilkins Electrician is a good example of how creating a trail of testimonials helps win him new business. One client researched him for 3 months before engaging his services. Having heard about him through word of mouth, they then searched for him online, visited his website, read through the trail of testimonials and blogs, asked about him locally and decided, yes, he was the man for them. Another client had spent ages doing google searches for electricians to find that many of those recommended through forums and closed groups had nothing beyond those forums or groups. No website, no reviews, nothing. Having come across Paul's site they felt at ease, they knew what he looked like and what others thought of his work, consequently helping them make an informed buying decision.
When a homeowner is looking for reputable trades to work on their home, many will want to see proof of reputation and credibility. So they will look online. They will look for your website, they will look at your socials, they will look for reviews on the web. It pays to have your happy customers sharing their perception of you as they help contribute to buying decisions for the next happy customer.
Once you get into the habit of requesting them and sharing them you and your customers and potential customers will start to see consistent patterns. If your testimonials are saying that you are trustworthy or professional and that is exactly what you are giving your customers, then the power of the testimonial will certainly work in your favour.
This year has made us all think about what we spend our money on and where we spend it. Many of us have become more aware of those who make and bake and create things. Having tapped into nature more and more this year, it certainly has given me food for thought. And no doubt the creators and makers have been busy making more too.
However, with COVID lingering the opportunity to sell face to face has become more diminished. I am a member of a massive ladies business group here in France and every year we have an ‘in house’ Christmas Market so that those who have spent time and energy creating and making can sell directly to a ready made audience. And while these talented ladies have their own Facebook pages, Etsy shops and websites it never hurts to give a helping hand and get their details in front of others.
Please take this as your very extensive catalogue of hand made crafts and gifts. Grab yourself a pot of tea and a cake and peruse through. There’s something for everyone. Appreciate the time and energy and love that has gone into many of these wonderful items. And if anything takes your fancy, please do help a small business where you can. You will be pleasantly surprised at the choice and variations and compelled to make a purchase or two! And please do feel free to share this article with others who are also looking to be inspired by authentic and creative makes.
Katherine Forshaw - www.lejardinperdu.com
Anne Clarke - Arbres et Abeilles
Joanne Harlow - https://www.facebook.com/joscraftycreations23/
Sarah Millepetit - https://m.facebook.com/canaldumidicookingclasses/
Yui Yoshinari - https://www.lacuisinejaponaise.fr/
Jane Thomas - www.jolly-ollie.com
Beck Jones - www.chateaudelaruche.com/shop
Steph Beech - ww.leyahomedecor.com
Sheryl Hippins - www.etsy.com/shop/CiderBarnBrocante
Dani Ogier – BeaCreatif
Tonia Jowet - https://www.etsy.com/LittleHeartBijoux
Shu Milne - https://www.facebook.com/Shus-Art-Studio-102700078308660
Charlotte Vaughan - www.TornadeDeRoses.com
Stephanie Lochin -
Lynda Wakelin - https://www.facebook.com/forgetmeknottsrusticmacrame
Julie Wackrill - www.thatsoap.fr
Jill Llewwill - www.savons-belle-etoile.com
Emma Moore - https://www.facebook.com/pollypearsbusiness/
Taj Noel Cambridge - www.tajsteaparlour.com
Kirsty Burridge - https://www.facebook.com/CornwallBagCompany/
Donna Stokes - https://www.facebook.com/donnaflamingocards/
Val Nash - www.etsy.com/fr/shop/WeeBagLady?ref
Jessica Sankala - https://fleursdevie.com/en/47-pacific-goddess-essences
Hope Grace Bousquet - Petit Loup Couture
Francesca Mcevoy - https://www.facebook.com/VintageBelle50/
Jacq Coutey - Côté Corde
Carol Wright - theblanketboxuk.etsy.com
Nicola Cook - La Maison Lilas
Lorraine Turnbull - https://www.amazon.co.uk/Lorraine-Turnbull/e/B07RYW3XJ1
Poppy Mercier - https://www.etsy.com/shop/yourssincerelyrepros/
Chittima Plum B Duffau - Plum and Bees X'mas Market
Lynne Maharry - https://www.facebook.com/ldmcharmerural/
Sarah Berry - Berry Créatif
Kate Chuchwell - Uniquekr8ivity.com
Ciara Hansen - Hello Snowflake Designs
Sarah Mathrick - https://happyhippybaby.com/148-idees-cadeaux
Elisabeth Grimso Boisson - Www.northernlightsfrance.etsy.com
Khadine Litim - Khadinedeco.etsy.com
Louise Smith - www.facebook.com/forgedart.eu
Cary Hogan - www.meltsbymaycia.fr
Sue Dudill - www.suedudill.org.uk
Julia Corlett - www.mothergooseembroidery.com
Julia Alemany Bird - www.birdinfrance.com
Elym Froggam-Bee - https://www.labrebisalaise.fr
Helen Powell – quintessentiallyfrench.com
Claire Owen - www.claires-sewing.com
Beth Brodie - Bijoux Beads
Claire Dudley - https://www.facebook.com/clairesceramics16
Joanne Harlow - https://www.facebook.com/joscraftycreations23/
Louise Imogen Sky - https://www.facebook.com/verredelouise
Lindsey St John Brown
Adele Dacre - https://www.facebook.com/dacre99/p
Katrina Wylie - https://www.pure-rok.com/christmas-specials
Clare Charlesworth - www.etsy.com/shop/HoneyBProductsFR
Lauren Clary - www.etsy.com/shop/quaidesfleurs
Sindy Elliott - https://craftygiftsonline.com
Nichola Cosgrove - www.NaturaEmporium.etsy.com
Becky Brown - https://www.etsy.com/shop/WildOakWood
Claire Owen - www.marbleart.fr
Keni Carrington - https://www.facebook.com/KeniCarringtonME/
Satida Hattakitchumroen - https://www.etsy.com/shop/MISTERLEMONHEADBKK
Katherine Henderson - https://www.facebook.com/funandfunkyfelt/shop
Stephanie Bessant - https://www.facebook.com/ericsemporiumlesdaurin/
Tara Girling - Perfect Prezzies - Personalised Cards and Gifts
Zuzana Vranovska - https://www.facebook.com/groups/2237727269841461/
Joanna Dunbar-Mudle - www.joannasdoggieboutique.com
Ana Wilkines - https://www.etsy.com/shop/TheHoneyCow
Jenny Tryon -
Sarah-Jane Coleby - https://www.etsy.com/shop/SarahJaneColeby
Linda H. Matthews - https://www.broadskiesgallery.co.uk/
Kylee Milner - Lunes Atelier-Boutique
Sheyl Hippins - www.etsy.com/shop/CiderBarnBrocante
Jane Caihol - https://www.etsy.com/shop/JanesDesignFrance
January Moore - www.moore-ish.com
Tracy Walker - www.livethelime.com
Jane Griffin - Barrel Boutique
Debi Waller - https://www.etsy.com/shop/ECOART36
Sascha Rawlinson - Betsy Boo Creations
Bev Lambert - https://www.facebook.com/lavievintagefrance/
Natalie White - https://www.facebook.com/Lamour-et-fleurs-222095147911206/
Lindsay Chaplin - https://www.facebook.com/Dachsiecrafts/
Caitlin Harper - https://www.facebook.com/DistinctlyCaitlinDesigns/
Becky Dove - www.durrantanddove.com
Sarah-Jane Colby - https://www.etsy.com/shop/SarahJaneColeby
Teresa Jones - https://www.facebook.com/LatelierdeTeresa/
Vanessa Drew-Fugler - https://www.etsy.com/shop/VDrewFuglerArtist
Carmen Maidment - https://www.facebook.com/CarmenJeanEU/
Joanna Blaylock - www.joannahedley.com
Vicki Bassey - https://www.facebook.com/victoriabasseyjewellery/
Katherine Sanderson - http://www.cucinarustica.fr
Corrina Blackmore -
Tina Budd Henderson - christinaproduitsparfumees.com
Adele Swann - https://www.chillisandspice.com/indian-spice-kits
Karen Kriebl - https://www.livingafrenchlife.com/online-shop
Shirley Yeates - https://www.facebook.com/SewchicFrance/
Having recently been invited to help plan a virtual summit via Zoom, this got me thinking of how small businesses can make the most of digital/online events to help ramp up sales as we head toward the festive season. With less and less face to face events for sellers to attend, it makes sense for small business owners to consider creating their own sales party directly from Facebook. If you can’t get in front of people offline, get in front of them online! Don’t lose out on sales, step outside of your comfort zone and do things a little differently!
Now is the time for small business owners to take the bull by its horns and start planning virtual parties. I have mapped out a few things to get those Facebook Live Virtual Product Parties rolling. Start now and get a series of sale dates on your calendar and your Facebook Page so that you have plenty of time to prep.
OK so you can’t physically pack up your wares and head off to a market or fayre, so take the market to Facebook. Facebook loves live video so it makes sense to take advantage of this platform. While Covid has us using a variety of platforms, Facebook Live is where a lot of people feel familiar and comfortable using. There is no need to give your fans another link to click when you can interact with them directly from Facebook.
Planning is key for a successful event like this, so here goes with the preparation.
Getting Facebook Live ready
Getting your product pitches ready
Useful link in prepping your wares
The big day[s]
Create a visual/post for your page to thank everybody for joining you, [and share advance notice of your next one]. Wear a permanent grin on your face, be proud of doing this especially those who have stepped into new territory with Faceboo Lives!
Now the beauty of hosting your Live from your page is that you can use the permalink to share across other platforms. [My clients regularly use them to upload to YouTube and include in tweets and newsletter updates]. So make use of your link and share.
And you needn’t do it alone. Several of you could team up for a Facebook Live Fest. Working with the formula above, each host having their time to pitch and wrapping up by tagging in details of the next Facebook Live Party and making sure everyone heads off to the next one.
Some more useful links
If you need help in planning and creating your own Facebook Live event, or simply want ears and eyes to to scan your plan, please get in touch.
I am looking forward to seeing lots of Facebook Live invitations coming my way!!
No business is an island. Not one single business owner can say that they are not part of a community. By being in business you are 'community', you create them, you are surrounded by them.
You participate in communities numerous times a day, a week a month, from your suppliers, interactions with other local businesses and your own professional and personal interactions within your local and extended communities. You are part of an industry community, a customer community, your local community. The longer you are in business, the more enriched these communities become. They are all interconnected like a solar system.
There is none so important as being part of a community of fellow business owners, where you can bring ideas, concerns and questions that other communities that you participate in need to know nothing about. After all, it is not always plain sailing running a business and it’s easy to think that you are alone in your situation. But that is not the case.
When you are head down focused on work and external things knock you sideways, it might seem that there is no support and no one will see it how you see it. Or you simply don’t have time to raise your eyes above the parapet to breathe, as so much is going on, that’s when a business community can serve you. To help pull you up, see what you don’t see, offer wisdom from a variety of experiences and let you know you are not alone. By chewing the fat and listening to others, there is usually a real gem or word of wisdom that enables you to move forward with an idea or issue. The more time you spend within a business community, the more you grow, you start to be able to impart your own words of wisdom and knowledge and therefore able to help others.
A community’s survival and strength rely on everyone doing their bit. While communities are great spaces of resource and support, everyone needs to put in just as much as they take out. So don’t forget to give back where you can.
“Alone we can do so little; together we can do so much” - Helen Keller
And maybe being part of a ‘business community’ is not your thing, preferring to muddle through and not divulge what’s going on in your business. But if COVID has taught us anything during this year no business is an island. We all need to be aware of and participate in the communities that we find ourselves in.
Running a business here is in France is not easy. Knowing what your business is about, how you are going to get business and understanding if you are running at a profit or loss are vital components whether you are a start up or established business. A business plan is your map throughout the working year. It helps you prepare for opportunities and helps you prepare for the negatives that could strike your business. And let’s face it 2020 has been a year! Not only have many had to navigate through Covid19 but many of us need to adapt to Brexit!
Here are a few essential elements to include in your business plan. If a yearly business plan is not something that you have done, create a quarterly plan that you can work too. Many pay bills quarterly, so you an align your business plan alongside your quarterly payments. A regular review enables you to adapt sooner rather than later. The plan should not be set in stone, change is inevitable, so expect change. A short one or two page document is more than adequate to review on a quarterly basis. Then at the end of the year you will have information ready and available for a more in depth review to prepare for the following year.
Why have you set up in business? How have you set your business? Where do you want to be in 5 years, 10 years time? What is your product or service? How are you different from the competition? What is your USP? What is the focus this year? Who are your customers? Why would they need your product or service? What is your pricing? Is your pricing sustainable?
Customers are important to your business, without them you have no business. Who are your ideal customers? Where are your customers? Where do you need to be seen? Where should you be spending money in promoting your business? What activities do you need to budget for? Are they working? What enquiries/business has been generated? Are you retaining existing customers?
What are your costs? What do you need to run your business? What are your regular outgoings? Insurance, equipment/tools, petrol, supplies, business tax? What do you need to live on each month? What do you need to put to one side to buffer a downturn? When you see what your outgoings are you can see what you need to be earning each month. Do you need to prepare for major costs in the future? I.e a new vehicle, or equipment that you need for your business.
If 2020 teaches us one thing in business it is keep an eye on the plan and try to at least buffer a downturn should the inevitable happen so that we have time to either pivot our businesses and weather the storm and at the very least survive!
The recent pandemic has certainly got the world flocking to the internet. During the pandemic 6 million google searches take place every day!! And social media platforms, as forward moving as ever, have become the driving force for keeping humans connected.
It is likely that this will be the new norm. We will adapt to an ever increasing use of digital technology for both professional and personal reasons. Could we see a demise in face to face connection? On researching this topic there are pages and pages of articles geared toward why your business needs to be seen online, and how to stand out in the Internet ocean.
But what if social media did not exist? What if for whatever reason, platforms were banned or stopped. What if the internet just couldn’t withstand any more data upload [never likely to happen] and buckled. How would you continue to promote your without social media? As someone who works within the world of social media, I am responsible for managing and creating content that enables clients to have a consistent presence, I cannot imagine a world without social media. Those clients also have a healthy mix of activity that support and weave with their digital efforts.
Many business owners create profiles and then struggle to maintain their presence on them. And not all businesses need or want to grow massively via social media. And not everyone uses social media. The reality is that social media is here to stay. But a well rounded healthy mix of activity and not just relying on digital methods means that your business is seen offline and on. Should the insane ever happen and social media was not accessible, the suggestions below will serve your business well.
By far the best method is actively working your word of mouth activity. If you have a product or service that others can rave about, let them. And then support those ravers by introducing loyalty or referral programs so that these ambassadors can continue to support you.
“Advertising brings in customers, but word-of-mouth brings in the best customers.” - Jonah Berger
Which blends nicely into picking up the phone to speak directly to your customers personally. In a world where communicating is done online, your customers will appreciate the human connection via this medium.
“The best marketing strategy ever: CARE.” - Gary Vaynerchuck
You yourself have to get out there and use opportunities to talk about your business fluently [and hand out your business cards] whether that is professional or social networking [of course, be covid conscious].
A business card is a time served favourite, so don’t leave home without them. Plus well curated succinct flyer with a bonus discount to boot always goes down well too.
Stay at the forefront of your customers minds by sending a freebie now and then. You don’t have to spend a fortune in putting a smile on a client’s face.
Remember there are guidelines and protocols around using client data, but when used properly and regularly, connecting via email marketing and newsletters enriches the relationship that you have with your client.
Advertising your business through a reputable and regular magazines create communities, that become a source of advice. Ads in magazines are not as intrusive as ads that pop up on your computer screen and people still love to flick through at their leisure and take their time reading a magazine as opposed to reading something online.
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” - Steuart Henderson Britt
Never underestimate the power of visual reach of a sign written/wrapped vehicle, it’s a moving advert!
The recent covid challenge has certainly changed the way we do things. Not only were we/are we spending more time online, thank goodness for Facebook, but also how we communicate with clients, how we market to them and how we get paid has got us all thinking! The availability of free or low cost platforms has been a huge benefit to small business owners over recent months. If ever there was a time for crash course in using a plethora of digital platforms, the last couple of months have been it! Covid had the power to disrupt, but it gave us an opportunity to learn and use new tech quickly. But also begs the question how digitally literate are we?
What is meant by digital literacy?
Digital literacy means being able to understand and use technology. It relates to the ability to find, use and create information online in a beneficial and useful way.Digital literacy also means knowing the limitations of technology and understanding the dangers and precautions that the use of technology requires - Google
For example: A small business owner creates a Facebook page. They will need to know how to create content and how to post/schedule content, understand etiquette and policies of that platform as well as understanding how to use from a laptop or mobile device. Or they have a website. They will need an understanding of data management – how they using client data, how they are keeping it safe? Topics such as GDPR are not going to go away.
Just this year alone TikTok took the internet by storm a platform avidly used by the younger generation and continues to enjoy huge success and is still a platform that leaves the older ones baffled. While a youngster knows how to download and have fun with the platform, their digital literacy may go no further than the download. There’s more to using an app and having fun with it, they too need to be aware of its dangers.
And there’s so much to be mindful of when running a small business. Twenty years ago we were still picking up the telephone to talk to people. We were using faxes to send information. You spoke to the local paper to discuss your ad, gave them the words and left it to them to produce. You had a filing system in your office. You had a diary, a roladex system.You knew what you were doing and why. Nowadays technology has replaced many of the ‘old school’ ways of doing things. Now we send emails with attachments. Where’s the attachment, which folder, did I press send? Work is backed up into the cloud! What’s the cloud? [A virtual filing system where you can access data from a virtual server].
The way we do things today has changed forever. Many business owners are still clinging to the ‘old school’ rather than become digitally savvy. They are quite happy doing what they have always done. The flip side is that your competition has an all singing all dancing website, he’s got pay per click sorted, a landing page keeping him busy with leads. His Facebook Ads are going great guns. His office sends an SMS when his team are on route. His team are out and about with mobile technology at their finger tips ready to email invoices over in an instant. He’s got them doing quick TikToks. He’s able to buy supplies and upload his purchasing details straight to his accounting system in the cloud. His business is digitally savvy, but does that make him digitally literate?
Personally I love technology and I love old school. Yes I have a Filofax! My digital journey started back in 1993 working for a Building Society which was migrating from written ledgers to Microsoft. I put myself forward for train the trainer and was part of a 4 month training program teaching staff how to use it, and I absolutely loved it! There was a lot of resistance back then. Staff just didn’t understand it. They had been so used to writing in ledgers seeing the columns of money in and money out that it was completely alien to see this information be input and used in a technological way. Computers were seen largely in offices but then became accessible for home use. Mobiles became fashionable and boy how they have changed over the last two decades, so much sophistication has enabled them to be part of our every day lives. From waking up to going to sleep and everything in between from banking to dating, entertainment and shopping. Our lives have become so entwined with technology but do we know what is happening with our data and digital footprint?
I use technology every day – I know how it threads and weaves together – but I am a front end user. Understanding behind the screen to me is like opening a creaky door to a dusty engine room. I know enough to be able to talk about it and of it to be understood [bit like learning the French language!!], which has got me thinking about my own literacy levels.
Sometimes the language around digital is confusing that it puts people off from improving digital literacy. Rather than be put off, we need to ask questions and research so that we can improve our understanding that supports improved digital literacy as technologies will continue to develop and affect our lives both professionally and personally.
Should you want to think about your own digital literacy, here are some useful links to get you going.
Small business owners will have been severely impacted during the Coronavirus epidemic. With little or no customer interaction one question small business owners ask – should I continue to market my business? YES!! Now more than ever you should be actively keeping your business awareness high and keep connecting with your customers. Maybe even think about different ways of marketing your business that previously you haven’t had time for before. It certainly means we have to think outside the box and divert how we communicate and what we communicate. And digital marketing has never been more in demand! We have seen lately how printed magazines have pivoted and taken advantage of technology to enable users to read their content but just not in print.
Now that going out is limited, the use of the internet and social media and other platforms is providing people with an outlet to keep in touch with friends and family. And an ideal time for you to keep in contact with them too!
“Tough times never last, but tough people do.” – Robert H Schuller
Here are some things to consider:
Keep your social media platforms busy!! It isn’t about being salesy, it’s about communication. Have you been avoiding doing a Facebook Live/Video – now’s the time to consider it. Many businesses are ideal to diversify and offer tutorials and distance learning online! Revisit your blog content – refresh it and post it! Be mindful of what you are posting. How does it entertain, inform, educate or benefit your audience? Do you follow other pages that are relevant to your audience? Share their content – this not only keeps your visitors interested but helps another small business owner in the process.
Is your website as fresh as it can be? Can you add new content? Add that blog? Refresh images? Are you all your contact details up to date Can you add offers that will be applicable – loyalty programme, a discount? How can you improve payment methods? Can you work on some SEO? Have you refreshed your google my business space?
Are you making the most of your database or list? Now is a good time to keep connected and share more than what you would in a social media post. What is happening in your business and how it affects your customers? Direct them to your social media platforms and your website. Think about what people might need from you right now. Don’t use this opportunity to drown your recipients inbox.
While there are plenty of platforms to keep in contact with friends and family and teams… google hangouts and zoom spring to mind. There’s nothing quite like picking up the phone. Check in on customers via the telephone. Might be time to tap into collating feedback from them, and perhaps encourage them to share their experience via any online platform that you use. Sometimes a good chat with some of your most faithful customers can unlock some great ideas too!
This down turn also provides us with an opportunity to spring clean our business and up skill. There are many digital marketing courses available offering free content that you can tap into and learn a new skill.
How are you managing to market? What new skills are you learning?
I am a business owner, just like you and my advice and article comes from experience and knowledge having run my own business in the UK and here in France. I have mentored dozens and dozens of small business owners. Sharing knowledge and experience as we all experience similar concerns and issues along our self employed journey. I am passionate about helping fellow business owners create valuable presence in their business, online and off.